I found this story via a Twitter feed. One blog, the Virginia Poverty Law Center led to a second, the Work Forward site, which eventually led to the original story, from the Huffington Post. I find that I am getting many interesting stories in multiple ways.

But I am mentioning this story because I am not a fan of payday loans (my personal opinion, not a policy of my Library), the story is about bloggers leading people to the web site for the loans, and I have often wondered how these sites pull in the clients. I guess this is one way.

The original story says, “The Federal Trade Commission is considering updating its guidelines to indicate that the commission expects these kinds of testimonials to come with conspicuous disclosure of the paid relationship.” I am glad to hear that.