New book at the Public Law Library of King County!

Trademark and Deceptive Advertising Surveys, by Shari Seidman Diamond and Jerre B. Swann, Editors.

Trademark and Deceptive Advertising Surveys: Law, Science, and Design fills a substantial gap in the literature on surveys and in trademark law, providing attorneys, judges, and researchers with a close analysis of survey design in trademark law. This compendium offers practical tools for recognizing and appreciating good survey methodology and distinguishing valuable evidence from its counterpart. Focusing on the various issues that trademark surveys address, chapter authors discuss a topic relating to design or analysis that an attorney presenting, defending, or critiquing a survey must deal with. This unique volume combines the viewpoints of both practicing attorneys as well as experts on surveys and survey methodology, combining both theory and practice in a single resource. Using both actual and hypothetical cases, Trademark and Deceptive Advertising Surveys explains how the courts have addressed these issues and offers strategic guidance on how to identify important issues, understand options, and the optimal way the issues should be handled.

Call Number: KF 3193 .T73 2012